The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
bbdo / new york
Client
Title
Category
Award
Points
Matchbook
Agency: BBDO / New York
Client: Guinness
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Great Idea
Agency: BBDO / New York
Client: Federal Express
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
White Man Dancing
Agency: BBDO / New York
Client: Guinness/Red Stripe
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Short, Inner, White
Agency: BBDO / New York
Client: Guinness/Red Stripe
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 5.0
Skating, Turkey, Theatre
Agency: BBDO / New York
Client: Office of the Mayor
Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 5.0
Tourists
Agency: BBDO / New York
Client: Citizens Against Terrorism
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 5.0
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Frito Lay/Doritos
Title:
Mink Coat+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Federal Express
Title:
Great Idea
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Guinness/Red Stripe
Title:
White Man Dancing
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Guinness/Red Stripe
Title:
Short, Inner, White
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Office of the Mayor
Title:
Skating, Turkey, Theatre
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0